Digital Marketing Manager UK & ROI

Become an Oriflamian

Milton Keynes, United Kingdom

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The Digital Marketing Manager is responsible for managing and optimizing the digital presence and experience in the local UK & ROI market through paid, owned and earned channels including optimizing digital opportunities for our Brand Partners.
  • Strategically and tactically increase brand awareness and growth through our digital channels (SoMe, SEO, Influencer eCRM, eCOM, paid) with focus on paid and Brand partner enablement and collaboration
  • Development and realization of communication strategy based on natural, progressive and ethical communication.
  • Creating and implementing online advertising campaigns ATL & BTL.
  • Day-to-day management and modification of the campaigns in order to increase its effectiveness.
  • Building and driving PR activities.
  • Collaborate with central digital teams to drive and execute digital experiments and A/B testing’s and analytics.
  • Manage influencer/brand partner talent, collaborations, and activations, building creative briefs, managing content review and support digital capability.
  • Conduct product trainings to the field & co-create with the team strong prospecting & recruitment initiatives.
  • Leverage analytics tools to determine effectiveness of digital marketing performance across all channels.
  • Extensive collaboration with other digital functions on global and regional level.
  • Shape goals, targets and monitor KPI:s for digital touchpoints and initiatives as well as other main KPI of the market.
  • Link media activities with our Sales Force activities.
  • More than 5 years’ experience of digital marketing from agency or in-house team.
  • More than 2 years’ experience in ecommerce, preferably b2c in beauty/wellness industry.
  • Degree in advertising, marketing, communications, business administration or equivalent.
  • Native English speaker, additional language is a plus.
  • Proven skills and experience both strategic and operational in omnichannel digital marketing with main focus on paid and SEO.
  • Skills and experience in A/B testing, analytics and conversion optimization.
  • Strategic knowledge and interest of e-commerce, SoMe, Influencer and e-marketing landscape
  • Experience with digital tools such as Google Analytics and Google Search Console, Google ads, Google tag manager, Meta Business manager is a must.
  • Sitecore, Censhare, Adobe creative suite, Brightedge, Emplifi, Bazarvoice is a plus.
  • Ability to collaborate cross-culturally and cross-functionally.
  • Experience in building brands through digital channels in a retail environment.
We are offering you a chance to work in a modern beauty company with an entrepreneurial spirit. You will be offered a job in a fast-paced organization with colleagues from all over the world. Oriflame is characterized by a decentralized organization and a down-to-earth management style. We are passionate about our products and business model, and we want our customers and our sales force to feel the same way
The Digital Marketing Manager is responsible for managing and optimizing the digital presence and experience in the local UK & ROI market through paid, owned and earned channels including optimizing digital opportunities for our Brand Partners.
  • Strategically and tactically increase brand awareness and growth through our digital channels (SoMe, SEO, Influencer eCRM, eCOM, paid) with focus on paid and Brand partner enablement and collaboration
  • Development and realization of communication strategy based on natural, progressive and ethical communication.
  • Creating and implementing online advertising campaigns ATL & BTL.
  • Day-to-day management and modification of the campaigns in order to increase its effectiveness.
  • Building and driving PR activities.
  • Collaborate with central digital teams to drive and execute digital experiments and A/B testing’s and analytics.
  • Manage influencer/brand partner talent, collaborations, and activations, building creative briefs, managing content review and support digital capability.
  • Conduct product trainings to the field & co-create with the team strong prospecting & recruitment initiatives.
  • Leverage analytics tools to determine effectiveness of digital marketing performance across all channels.
  • Extensive collaboration with other digital functions on global and regional level.
  • Shape goals, targets and monitor KPI:s for digital touchpoints and initiatives as well as other main KPI of the market.
  • Link media activities with our Sales Force activities.
  • More than 5 years’ experience of digital marketing from agency or in-house team.
  • More than 2 years’ experience in ecommerce, preferably b2c in beauty/wellness industry.
  • Degree in advertising, marketing, communications, business administration or equivalent.
  • Native English speaker, additional language is a plus.
  • Proven skills and experience both strategic and operational in omnichannel digital marketing with main focus on paid and SEO.
  • Skills and experience in A/B testing, analytics and conversion optimization.
  • Strategic knowledge and interest of e-commerce, SoMe, Influencer and e-marketing landscape
  • Experience with digital tools such as Google Analytics and Google Search Console, Google ads, Google tag manager, Meta Business manager is a must.
  • Sitecore, Censhare, Adobe creative suite, Brightedge, Emplifi, Bazarvoice is a plus.
  • Ability to collaborate cross-culturally and cross-functionally.
  • Experience in building brands through digital channels in a retail environment.
We are offering you a chance to work in a modern beauty company with an entrepreneurial spirit. You will be offered a job in a fast-paced organization with colleagues from all over the world. Oriflame is characterized by a decentralized organization and a down-to-earth management style. We are passionate about our products and business model, and we want our customers and our sales force to feel the same way
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Oriflame is a leading company in direct sales of cosmetics and wellness. We are present in more than 60 countries, of which we are the market leader in more than half. Oriflame has its origins in Sweden, with corporate offices in Switzerland. We offer a wide range of high quality beauty products, as well as a unique opportunity to join us as a Brand Partner and start your own business.
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