Senior Global Foresight and Insight Manager

Become an Oriflamian

Stockholm, Sweden

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The Senior Global Foresight and Insight Manager reports directly to the head of the Global Brand Portfolio & Product Experience team that sits within the Global Marketing & Product Experience Function. Main purpose of the role is to ensure keeping Oriflame relevant and future proof but also help propel future growth of the business by providing strategic foresight and insights that empowers the global organisation to navigate uncertain scenarios, mitigate risks and help identify opportunities, but also strengthens the decision-making capabilities when shaping future strategies and initiatives.
Global Foresight:

Responsible to provide foresight of future global consumer value shifts, cultural and beauty trends that will serve as direction to the internal stake holders in the Global Organisation when applying trends into their long-term business, innovation, brand, portfolio, and communication strategies but that also enables a more commercial and cultural relevancy in all the touch points with consumers and Brand Partners.

Main activities involve:

    • In the annual business and newness planning, be part of laying the consolidated foundation of relevant trends and shifts that will give input to the strategy work and help to identify Oriflame’ s strategic opportunity areas within new product and brand developments.
    • Lead and facilitate trend (innovation) sprints within key NPD (New Product Development) projects; Capture, explore and track cultural trends globally to identify new consumer behaviours and to define opportunity platforms for Oriflame’ s key product innovations.
    • Create trend awareness across the organisation; analyse, structure, and give meaning to macro and micro changes in the marketplace (industry- cross-industry)
Global Strategic Insights:
  • Responsible for research design and execution of key projects such as shaping of Global Brand Portfolio Strategy, Architecture and Future Beauty Offering, as well as evaluation of New Brands, Product Innovations and Communication. You will analyse and synthesize the data to identify meaningful and qualitative strategic insights then generate business recommendations which will enable consumer centricity, Brand Partner relevancy, and help to create impactful marketplace storytelling, experiences, and differentiation. Main activities involve:
    • Scope questions to understand the underlying business problem that is being asked for.
    • Formulate research briefs and other research documentation based on business requirements.
    • Identify and select the appropriate research methodology and supporting questions to meet a defined business objective.
    • Execute primary research and manage project according to plan.
    • Control research budget.
  • Communicate, educate, and inspire the organisation to change based on the insights to help drive the business forward.
  • You will also build partnership with preferred suppliers. Select appropriate agency with relevant experience when designing research. Co-participate in negotiation and prepare agency contracts or other documents.
Lead and curate Co-Creation across departments

You will help to enable customers to become business partners in its full extent and by doing so make them more emotionally engaged with the company to strengthen retention and loyalty. This involves activities such as:

    • Building a roadmap of co-creation initiatives that takes place in a hybrid setting (online, offline spaces) and to support initiatives in all its possible expressions guided by the brand portfolio strategy (with hero products or chosen categories).
    • Working partly in tandem with Global Digital Online Community, to invigorate and create new vibrancy and energy in this channel, in which co-creation can claim a rightful space via campaigns and a two-way direct dialogue.
  • Minimum of 7-10 years in the market research industry on either client or supplier side with experience in a variety of techniques including quantitative, qualitative, segmentation, concept testing, trends, and innovation related projects
    • Proficiency in foundational quantitative research techniques and methods, questionnaire design, sampling plan.
    • Proficiency in foundational qualitative research techniques and methods, develop discussion guide, projective techniques.
  • You should effectively be able to analyse and synthesize multiple sources of data and information, and confidently draw conclusions.
  • In a confident and creative way be able to generate relevant insights that meet business partners’ needs and key business questions.
  • Ability to deliver recommendations that successfully address business and research objectives.
  • You specifically have a good understanding of trends and are on top of todays and tomorrow’s consumer behaviour, needs and market developments.
  • Ideally you have had leadership responsibility.
  • Be a hands-on change driver and have a proven track record of inspiring and driving change.
  • Strategic thinking and conceptual capability.
  • Excellent project management skills.
  • Effective communicator who interacts well with groups of people.
  • Strong writing and public speaking skills.
  • Structured, efficient and result oriented with good decision-making capabilities.
  • Bachelor or master’s degree in marketing or business administration or equivalent degree
  • Fluency in English
This position provides a permanent contract. With us you get the opportunity to work in an international and diverse environment with top level experts and professionals. This position is based in our headquarters in Stockholm. Preferable starting date in September or as soon as possible. We will read applications continuously.
The Senior Global Foresight and Insight Manager reports directly to the head of the Global Brand Portfolio & Product Experience team that sits within the Global Marketing & Product Experience Function. Main purpose of the role is to ensure keeping Oriflame relevant and future proof but also help propel future growth of the business by providing strategic foresight and insights that empowers the global organisation to navigate uncertain scenarios, mitigate risks and help identify opportunities, but also strengthens the decision-making capabilities when shaping future strategies and initiatives.

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