Web master is responsible for implementation of global online strategy on local market. By following global and regional guidelines and creating local initiatives this person helps to create awareness of the brand and strengthen the image of the company among target group. He/She is responsible for communication of brand values, opportunities and current offer via online channels such as company’s website or social media. He/She localizes and implements regional tools and manages local activities in new media. WEB master is the owner of Online and SiteCore application and coordinates all activities connected to Online (translations/proofing, corrections, testings, settings etc) with regional and local departments for both UK and Danish websites.