Campaign Planning Specialist

Become an Oriflamian

Istanbul, Turkey

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Catalogue Management

· Plan unique, interesting and commercially viable catalogues inline with the pre-determined flow strategy and merchandising strategy to hit targeted KPIs

· Create catalogue and section stories to maximize seasonality and build attractiveness among clients

· Work together with category specialists to ensure correct products are chosen for key elements in the catalogues, adhere to the pre-agreed merchandising strategy

· Work together with the forecasters to maximize offers/ensure optimum merchandising pricing and to optimize disco plans/pricing without cannibalizing core catalogue

· Prepare and run Catalogue Review & Sign Off meetings, ensure relevant/correct information is included in the deck to facilitate decision making, highlighting risks & opportunities

· Prepare clear catalogue brief to be the base of creative execution process and maximize catalogue creative execution via close cooperation with catalogue creative and production teams

· Make catalogue checks in various stages of the catalogue Planning and Preparation as per schedule

· Prepare high quality data in Planning system, focusing on having correct and up to date information at all times

Pricing

· Plan merchandized prices for each SKU in the catalogue inline with the pricing strategy and based on historical data, consumer & channel trends and competitor activities to hit targeted KPIs as well as to ensure campaign energy through differentiated offers

Commercial Creativity

· Come out with out of the box ideas, which are customer relevant, different vs. competitors and different vs. past Oriflame concepts, for: catalogue/sections stories, merchandising & pricing, customer & consultant support

Post Evaluation

· Prepare post campaign evaluation presentations/monthly campaign analysis reports/financial commentary and take learnings into consideration as a base for future campaign plans

· Analyze new executions in the catalogue, e.g. new merchandising techniques, loyalty programs, offers to implement best practice for future.

· Run focus group studies regularly and adhoc when needed

University graduate in engineering, management or economy

· 0-3 years’ experience in the relevant field (marketing, CRM etc.)

· Preferably experience in planning promotions, budgeting, sales and profitability

· Highly Analytical, quick and accurate at handling numbers

· Fluent English – writing and speaking

· Good knowledge in Microsoft Office Programs

· Team player, ability to coordinate with many different people

· Multitask oriented personality

· Constantly seeking for new ways to contribute to business and coming up with out of box ideas

· Well organized, structured, being strict with deadlines

· A positive person with strong social skills

· Proactive in decision making, seeing possible pitfalls early in the process

Catalogue Management

· Plan unique, interesting and commercially viable catalogues inline with the pre-determined flow strategy and merchandising strategy to hit targeted KPIs

· Create catalogue and section stories to maximize seasonality and build attractiveness among clients

· Work together with category specialists to ensure correct products are chosen for key elements in the catalogues, adhere to the pre-agreed merchandising strategy

· Work together with the forecasters to maximize offers/ensure optimum merchandising pricing and to optimize disco plans/pricing without cannibalizing core catalogue

· Prepare and run Catalogue Review & Sign Off meetings, ensure relevant/correct information is included in the deck to facilitate decision making, highlighting risks & opportunities

· Prepare clear catalogue brief to be the base of creative execution process and maximize catalogue creative execution via close cooperation with catalogue creative and production teams

· Make catalogue checks in various stages of the catalogue Planning and Preparation as per schedule

· Prepare high quality data in Planning system, focusing on having correct and up to date information at all times

Pricing

· Plan merchandized prices for each SKU in the catalogue inline with the pricing strategy and based on historical data, consumer & channel trends and competitor activities to hit targeted KPIs as well as to ensure campaign energy through differentiated offers

Commercial Creativity

· Come out with out of the box ideas, which are customer relevant, different vs. competitors and different vs. past Oriflame concepts, for: catalogue/sections stories, merchandising & pricing, customer & consultant support

Post Evaluation

· Prepare post campaign evaluation presentations/monthly campaign analysis reports/financial commentary and take learnings into consideration as a base for future campaign plans

· Analyze new executions in the catalogue, e.g. new merchandising techniques, loyalty programs, offers to implement best practice for future.

· Run focus group studies regularly and adhoc when needed

University graduate in engineering, management or economy

· 0-3 years’ experience in the relevant field (marketing, CRM etc.)

· Preferably experience in planning promotions, budgeting, sales and profitability

· Highly Analytical, quick and accurate at handling numbers

· Fluent English – writing and speaking

· Good knowledge in Microsoft Office Programs

· Team player, ability to coordinate with many different people

· Multitask oriented personality

· Constantly seeking for new ways to contribute to business and coming up with out of box ideas

· Well organized, structured, being strict with deadlines

· A positive person with strong social skills

· Proactive in decision making, seeing possible pitfalls early in the process

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